The Marketing Mix and the 4Ps of Marketing

marketing mix  The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion These are the key factors that are Elements of distribution In the marketing mix, place encompasses both the final location where a customer purchases a product and the process

The marketing mix describes the overarching business approach to influence profitable customer action by selling a single product or service The marketing mix The four Ps — product, pricing, placement, and promotion—drive marketing Marketers use these four pillars to reach their target audience

The marketing mix concept is an essential part of marketing theory But describing the concept and putting it to effective use are two different things  Marketing Mix 7Ps คือเครื่องมือที่ช่วยในการวางแผนการตลาด ประกอบด้วย 7P ได้แก่ Product, Price, Place, Promotion, People, Process, Physical Evidence