The Complete Guide to Positioning in Marketing

positioning  Four elements make up a brand positioning statement To start, define who you will serve Then, define where you will play and Product positioning and how to do it right · 1 Understand the market This is so much more than knowing which products are selling in your sector · 2 Ask

Product positioning is a strategic exercise that defines where your product or service fits in the marketplace and why it is better than alternative solutions  Types of positioning · Quality positioning · Value-based positioning · Problem and solution positioning · Celebrity-driven positioning

Product positioning is the process of deciding and communicating how you want your market to think and feel about your product  Static positioning Static positioning is the default that every element gets It just means put the element into its normal position in the